The new year is fast approaching, and you know what that means? Everyone who made a resolution to get fit in 2019 will be flooding the gym. So, right now is the perfect time to reassess your gym towel situation. Is it time to change up the way you do things?
If you don’t already provide gym towels, now may be the time to start.
If you’re looking to get an edge over other gyms in your area, it has to be about more than just the latest workout equipment. It’s about creating a holistic fitness experience for your members. Ever heard of the serial-position effect? Basically, it’s a psychological phenomenon that describes how people tend to remember the beginning and end of things better than the middle. When you end your gym experience with a fresh, soft, complimentary towel, you’re leaving your members with something that communicates: “We go the extra mile.”
Of course, many gyms don’t offer towels to their members, but a gym towel is a small, impactful and fairly inexpensive way to provide extra value to your customers.
2 Different Ways to Manage Your Gym Towels
Once you’ve made the choice to provide gym towels, or even if you already provide gym towels, there are really only two ways of handling your inventory:
1. Launder your gym towels in-house.
Laundering your towels in your facility can offer you a lot more control over your inventory, but it also means a lot more work for you and your employees. There’s regular laundering, drying and repairs that have to be done, replacements that have to be ordered, supplies that have to be kept in stock, and time that has to be budgeted into the schedule for laundering and folding.
2. Outsource your towels to a gym towel service.
The other option is to let someone else handle all of the aspects of your gym towel management. When you work with a rental service, they will provide towels for you, pick them up from your gym when they’re dirty, launder them in a commercial facility and return them on a regular delivery schedule. Since you’re renting, a gym towel rental will replace your towels for you when they wear out and make any necessary repairs!
Figuring Out What’s Right for Your Gym
If you have enough space for industrial washing and drying machines and enough time to spend on gym towel management, the in-house route might be right for you! However, realize that working with a professional gym towel rental frees up your time and energy to focus on the big picture instead of worrying about the details of your gym towel management. We encourage you to explore both options!
If you’re looking for a gym towel service in your area, use our free Linen Finder service! If you fill out our online form or give us a call, we’ll send you a free quote from a verified gym towel service in your area. Contact us today to get started!